Bussiness Ideas

Mom, Money and Mindset is a purpose-driven financial literacy and empowerment startup focused on educating women and children across India through practical, relatable, and gamified learning experiences. The core idea behind the venture is to bridge the significant gap between the availability of financial information and the actual understanding and implementation of financial concepts in everyday life. Despite living in a digital era with abundant online content, financial literacy remains low, particularly among women and school-going children. Traditional financial education is often jargon-heavy, theoretical, and intimidating. Mom, Money and Mindset solves this problem by transforming financial learning into an engaging, experiential, and confidence-building process. Our business model combines workshops, school collaborations, gamified activity kits, board games, simulations, storytelling, and digital learning tools to simplify concepts such as budgeting, saving, investing, needs vs. wants, opportunity cost, and goal-setting. The startup is also developing an interactive digital platform, “Money World,” where children can learn financial skills through immersive play-based experiences. The venture works closely with schools, women communities, educators, and innovation ecosystems like Atal Tinkering Labs to integrate financial literacy as a core life skill aligned with NEP 2020 goals. Revenue streams include school programs, workshop fees, gamified product sales, digital subscriptions, CSR partnerships, and institutional collaborations. Our vision is to create a financially confident generation by empowering women and children with the mindset, skills, and decision-making abilities needed for long-term financial well-being and independence.

Startup Teams

• 1 Prerna Rohilla (Founder)

Incubation Details

• Incubator Name
  MIET INCUBATION FORUM
• Incubator Host Institution
  Meerut Institute of Engineering and Technology
• State
  Uttar Pradesh
• City
  Meerut