Bussiness Ideas

Maavie is first brand in India trying to build for the woman who is ever evolving. Hormones reshape a woman's skin at every chapter of her life — puberty, pregnancy, postpartum, perimenopause. No Indian brand has been built for this. As Maavie, we are building India's first hormonal skincare authority based on ancient natural sciences, clinical rigour, and formulated for the woman’s changing biology. We're starting with maternity —as a beachhead strategy- understanding this is the most underserved consumer segment by the Indian skincare industry. Eyeing the segment which is globally more than 65Billion USD (market stood at 65 B USD in 2023) and is growing at a CAGR of 9.5% YOY as per a report by Global Market Insights and KPMG. We want to enter it with maternity, win the credibility and then scale! Pregnancy is one of the most biologically transformational events for a woman and she goes through a lot. Her hormones shift. Her skin shifts. Her confidence — quietly, privately — takes a hit. Somewhere between her 2nd and 3rd trimester 36-75% of women develop melasma — and if not treated well, it stays beyond postpartum. Ingredients which are usually used in effective products Hydroquinone and Retinoids are both contraindicated in pregnancy. Three problems. All real. All visible. But skin is the only one ignored by every brand in the market. That is why, we start with it.

Startup Teams

• 1 Nupur Kaudan (Founder)
• 2 Veena Magan (Director)

Incubation Details

• Incubator Name
  G L Bajaj Center for Research and Incubation
• Incubator Host Institution
  GL Bajaj Institute of Technology and Management
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar