Bussiness Ideas

India’s 3.4 million NGOs face a critical paradox. While 92% identify fundraising as their top struggle, the problem isn’t donor scarcity - it’s structural. NGOs juggle 4-6 disconnected tools (donation pages, email, WhatsApp, websites, events, donor records), causing data loss at every handoff. This infrastructure fragmentation, combined with execution breakdowns and lack of fundraising expertise, creates accountability and consistency failures that cost the sector an estimated $2B+ annually in unrealized donations. Givo solves this through a two-part system. First, an all-in-one SaaS platform consolidates every fundraising function : CRM, donation pages, AI-assisted email and WhatsApp outreach, website builder, real-time dashboards, and smart nudges that push action rather than just report results. Second, a performance-based coach marketplace connects vetted fundraising experts directly to NGOs, eliminating upfront costs and aligning incentives through skin-in-the-game compensation (2-10% of donations raised). The business model compounds two revenue streams: tiered SaaS subscriptions based on organization size, and commission on donations processed (3% without a coach, 2% with one). Coaches earn 2-10% of funds raised, creating a genuine win-win-win ecosystem where NGOs pay only for success, coaches build recurring income tied to their track record, and Givo scales revenue alongside customer impact. Why now: AI cost collapse and post-COVID digital adoption in India’s nonprofit sector make an affordable, customized platform viable for the first time. MVP development will validate core product-market fit before scaling to marketplace network effects.

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Startup Teams

• 1 Maitreyee (Director)
• 2 Shubham Prakash (Director)

Incubation Details

Not Incubated