Bussiness Ideas
The City Air Rejuvenating System (CARS) filters up to 85 percent of harmful ambient pollutants such as fine dust particles and gaseous substances like nitrogen oxides, and volatile organic compounds (VOCs), odors, and other gaseous pollutants from the air. Enabling the better air quality in Cities with PROVEN air sanitizing techniques. Providing the cost effective solutions with low maintenance. Provide indigenous solution and create cost effective alternative against expensive MNC based solutions.
Core Concept
1. Product: Smart air purifiers with high CADR, HEPA + carbon filtration, and modular design for easy maintenance.
2. Differentiation: Transparent specs, no-frills performance, and India-specific features (e.g., dust-heavy environments, power efficiency).
3. Tech Layer: Optional app integration for air quality tracking, filter alerts, and usage analytics.
Market Opportunity
> 3cr urban households exposed to PM2.5 levels above WHO limits.
> Rising awareness post-COVID and seasonal pollution spikes (e.g., Delhi NCR).
> Gap between low-cost imports and overpriced global brands.
Business Model
1.D2C-first with pilot sales via online channels and wellness communities.
2.B2B partnerships with schools, clinics, and co-working spaces.
3.Recurring revenue from filter replacements and service plans.
Traction & Roadmap
1. MVP ready for pilot launch with validated BOM and cost structure.
2. Initial partnerships in place for distribution and feedback loops.
3. Funding will support manufacturing scale-up, marketing, and channel expansion.
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