Bussiness Ideas

URKEC RURALSKARTS E-Commerce India Pvt. Ltd. is building a rural-first digital commerce ecosystem that connects village-level entrepreneurs (SHGs, CSC VLEs, and local sellers) with rural consumers through an affordable e-commerce platform. While urban India enjoys quick commerce and deep discounts, rural India still buys at MRP or higher, with limited access to digital marketplaces. RURALSKARTS bridges this gap by empowering local women and entrepreneurs to run mini-stores that serve as both digital order points and last-mile delivery hubs. The stores are self-funded (?40,000–?50,000 investment by the entrepreneur), making the model scalable, low-risk, and community-owned. URKEC provides: Technology Platform – App + website for product orders, payments, and logistics Supplier & Product Network – Affordable goods sourced in bulk for better margins Digital Marketing & Training – For SHGs, VLEs, and rural partners Support System – Delivery tie-ups, digital assistance, and quality assurance Through this model, RURALSKARTS ensures: Affordable prices for rural consumers (2%–10?low MRP) Steady income for local sellers (up to 10% margin) Digital inclusion and empowerment aligned with Government’s Lakhpati Didi Yojana ???? “RURALSKARTS is not just an e-commerce business — it’s a rural empowerment movement turning local sellers into digital entrepreneurs.”

Startup Teams

• 1 SONU SINGH (Director)
• 2 AMIT KUMAR (Director)

Incubation Details

• Incubator Name
  TMU BUSINESS INCUBATION CENTER
• Incubator Host Institution
  TMU UNIVERSITY
• State
  Uttar Pradesh
• City
  Moradabad